Goya Spain attended the San Francisco Good Food Mercantile Virtual Fair. Foods from Spain organized a session where, along with other agri-food national brands with North-American presence, Goya Spain presented its Único Extra Virgin Olive Oil, sherry vinegar Pedro Ximénez Reserve, and the pepper-stuffed Manzanilla olives.
Goya Spain took its participants in a visual trip to the south of Spain in the Andalusian countryside, where all of our olive oils and olives come from. Goya Spain ‘s Marketing department explained the main characteristics and uses of its products and how its demand is increasing in the U.S. market.
From the first show in 2015, The Good Food Mercantile Fair’s goal has been to support direct contact from retailers and distributors with producers, to be able to learn first-hand all about the products’ characteristics. Because of the COVID-19 health crisis, the 2020 event was 100% virtual.