Goya Spain has signed a collaboration agreement with the agri-food company Henstenberg for the exclusive distribution of its extra virgin olive oils and table olives from next summer.
Hengstenberg’s signature enlarges its product range in the table olive and extra virgin olive oils categories thanks to the trade collaboration agreement with Goya Spain in which it takes over the exclusive distribution in Germany of three extra virgin olive oils and three types of table olives.
In this first stage, Hengstenberg will distribute three GOYA® EVOOs (Extra Virgin Olive Oil, Unico and Robusto), GOYA® Table Olives (Manzanilla Spanish Olives; Manzanilla Spanish Olives Stuffed with Minced Pimientos and Pitted Black Olives Spanish Olives).
Family origin and quality were the two most important factors for Henstenberg when it came to selecting Goya products. This is confirmed by Andreas Reimer, Chairman of the Board of Hengstenberg GmbH & Co. KG.: “Along with the family-based origins of both companies, we have considered other aspects such as the quality of raw material, production and quality awareness of Goya products”.
Antonio Carrasco, General Manager of Goya Spain, expressed his satisfaction for this trade agreement: “Goya’s commitment to quality and tradition our olive oils and table olives has found the perfect partner in the agreement signed with Hengstenberg. Having a distributing partner which for decades has been supported traditional production, good taste and the highest quality, and at the same time brings proven sales experience, provides a guarantee for the development of our brand in the largest European market”.
With the signing of this collaboration agreement, the Extra Virgin Olive Oils and Table Olives packaged by Goya Spain in its Seville factory opens a new market in Europe which is added to the more than 20 international points of distribution in which the Goya Spain product family is found.