The history of GOYA® began in 1936 when the company was founded in Manhattan, New York, by migrant Prudencio Unanue, who, along with his wife Carolina, left Spain for Puerto Rico, which was their first step towards the American dream.
Convinced of a growing market for quality Hispanic food, little by little, the Unanue family began to provide food to local Hispanic families, bringing different Spanish products to their tables, notably olives, olive oil, and sardines.
The development of GOYA® to the present day has had various business milestones:
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Its constant growth has led Goya Puerto Rico to become the largest manufacturing plant in Latin America and the Caribbean. With over 600 employees, its facilities produce and package several of the most famous GOYA® products such as juices and nectars, tomato sauce, marinade, string beans, sofrito, and spices. With a global presence in over 20 countries, Goya products are firmly established in the United States.
This same year, we launched a line of GOYA® Organics organic products with the arrival of our GOYA® Organics Extra Virgin Olive Oil, which ranks among the best organic olive oils in Spain and the world.
In 2017 we launched a new specialty for our stuffed olives: GOYA® Olives stuffed with blue cheese, added to the already available specialties of salmon, tuna, anchovies, and hot peppers.
This same year, we reinforced our presence in South Korea with the help of our distributor Hyosungint. We continued with the market expansion strategy to explore markets in Southeast Asia, particularly the Philippine market.
In 2019 we also added new references to the Goya product portfolio. We took a step further in our fillings specialties in olives, with three traditional flavors: Manchego cheese, spicy chorizo , and Serrano ham. The extra virgin olive oils line has two new oils, GOYA® Robusto Extra Virgin Olive Oil and GOYA® Garlic Extra Virgin Oil. However, the presence of Robusto in the Japanese market occurred a year earlier